All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results
09/21/2010, 16:02 Posted by 參考組 | 
書 名：All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results
編著者：Heyman, Jay H.
出版者：John Wiley & Sons, Inc.
電子版：http://site.ebrary.com/lib/tamkang/docDetail.action?docID=10233188
摘要：《All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results》，作者告訴你如何建立強大的行銷和廣告創意，提升銷售業務。不管是集團或中小型業，凡經營任何規模的企業，都可透過行銷、宣傳，擴增更大的市場。這本書確是提供行銷資訊的指南。
資料來源：eBrary